Experience Summary
Award winning Creative Director with a strong emphasis on design. Over twenty years hands-on experience in developing business building advertising campaigns for some of the world’s most recognized brands. Expert in concept and strategic of advertising campaigns. Proven ability to motivate, unite and inspire teams to deliver superb creative work under tight deadlines. Fully bilingual in English and Spanish, with excellent presentation skills.
• Responsible for generating creative ideas and help clients define and solve their communication objectives
• Develop business building advertising campaigns, strategies and creative concepts for; print, television, infomercials, direct mail, internet, radio spots, billboards, bus shelters, vehicle wraps, magazine covers & layouts, food labels, logos and web pages
• Ensure that the strategy fulfills the client's objective, reinforces the brand and takes into account the “big picture” efforts of each product and or institution
• Generate proposals, creative briefs and conference reports, including; media recommendations, new advertising venues (non traditional media, web, etc.) and strategic marketing and web campaigns
• Work closely with each client, taking into account and conforming to their specific needs and budgets
• Responsibilities include; conceptualizing, designing and presenting creative, marketing strategies and public relations efforts for clients, including; JWT, Badillo Nazca Saatchi & Saatchi, Euro RSCG, Cachet Magazine and Biorythm Pharmaceuticals
• Brands include: BBVA Bank, Centennial, Cadbury Adams, Conagra, Bacardi, Direct TV, Energizer, Reyes Direct Pharmacies, Ferrero Roche, Lanco Paints, Heineken, Pepsi, Pfizer, Purina, Kraft Foods, Kimberly Clark, RJ Reynolds, Nestle, Triple S, MMM (Medicare y Mucho Más) Ford, J&J, Banco Popular, Quiznos, Susan G. Komen, Unilever and Walgreens, among others
Teaching Style
Tutorials of Real projects used in the real marketplace.
Easy to follow and learn to design and produce award winning work.
Casual and laid back atmosphere.
Strict deadlines on projects.
Homework and research are expected.
| Advertising |
 This is one of my top subjects!
Proficiency: Expert
|
| GRAPHIC DESIGN, LOGO DESIGN, USE OF TYPOGRAPHY AND COLOR, PRINT DESIGN, WEB DESIGN, BILLBOARDS, POSTERS, BUS SHELTERS, BROCHURES AND CORPORATE IDENTITY |
| Communications |
Proficiency: Expert
|
| HOW TO PROPERLY COMMUNICATE YOUR VISUAL IDEAS AND CONCEPTS |
| Desktop Publishing |
This is one of my top subjects!
Proficiency: Expert
|
| MAC-BASED USE OF: CS-5 PROGRAMS: ILLUSTRATOR, PHOTOSHOP AND IN-DESIGN, FROM CONCEPT AND BASIC DESIGN TO FINISHED ARTWORK FOR THE PRINTER |
| Graphic Design |
This is one of my top subjects!
Proficiency: Expert
|
| DESIGN AND IMPLEMENTATION OF: LOGOS, BROCHURES, CORPORATE IDENTITY, PRINT AND NEWSPAPER ADS, POSTERS, WEB BANNERS AND ALL CREATIVE MATERIAL FOR SUCCESSFUL ADVERTISING. |
| Marketing |
Proficiency: Expert
|
| DIRECT MARKETING IN HISPANIC MARKETS |
| Public Relations |
Proficiency: Expert
|
| EFFECTIVE PUBLIC RELATIONS |
| Spanish |
Proficiency: Expert
|
| PRESENTING IN SPANISH |
| Speaking |
Proficiency: Expert
|
| BASIC PUBLIC SPEAKING FOR PRESENTATIONS |